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You can combine it with the pre-permission notification, as HQ Trivia does above. Once they’re well and truly onboarded, that’s when you can send them a push notification welcoming them to the app. But if they leave their profile unfinished for 24 hours, then you can send them a “We don’t want you to miss out!” reminder. Your user may be waiting for a more relaxed time to focus on exploring your app. Nip early churn in the bud by sending them a notification inviting them to come back and complete their profile.ĭon’t crowd them, obviously. And if a user loses momentum during the onboarding phase, they may not return to your app. The greatest rate of churn occurs during the first week after download. Get users to finish filling out their profile For example, the HQ Trivia app does a great job at this, with a video of a man congratulating you for downloading the app, and explaining the purpose of notifications. – to reassure them that you won’t be spamming them with marketing ads. Use rich content – images, videos, GIFs, etc. Once they say yes in-app, they will be prompted by the more official OS permission notification. This is your chance to get creative and explain to the user why consenting to receive notifications will result in a great app experience. This is a push message that delivers to to their device upon installation of the app, sneaking in there before the OS-generated request sends. But one of the best practices an app can do to convince iOS users to say yes to push notifications is send them a pre-permission notification.
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Unsurprisingly, opt-in rates are nearly 20% higher on Android phones than iOS. (Android users receive notifications automatically, and have to manually opt-out for them to stop.) iOS users need to opt-in to receiving push notifications from an app. However, with iOS phones there is one extra preliminary step you have to undertake. Pre-Permission Notification for iOSĪs soon as a user downloads your app, that’s when you can start sending them push notifications.
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And for our definitive list, we’ve categorized our push notification strategies by their stage in the mobile engagement life cycle… with a section for mobile games LiveOps as well.ĭownload our FREE Mobile Marketing Playbook to perfect your user engagement game!īest Practices for Push Notifications: Onboarding 1. There are as many types of push notifications as there are stars. Get started with our 30 best practices for push notifications in 2022. As such, it’s imperative for any brand with a mobile app presence to build a stellar push notification campaign. But it goes without saying that push notifications are now the #1 means of communication between mobile apps and their users. Mobile games downloads surged last year, as have downloads of streaming and face-time services. This is changing our society in more ways than we can count. And especially in this strange, chaotic year that is 2022, mobile devices are often our primary way of connecting with the outside world. 30 Mobile App Push Notification Best Practices 2022Īnyone in the mobile industry knows by now that our mobile phones are our lifelines.
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